One of the most important factors that your business has to take into account is the relationship between offline and
online marketing. In essence, these need to be approached as a single concept as opposed to being addressed seperately.
So, you can think of this relationship as two sides of the same coin. How can we effectively “bridge the gap” between these concepts?
Putting the Pieces Together
First, we need to identify the main avenues of marketing that you will employ. These will normally include:
- Physical print and brochures
- Social Media
- Mobile apps
How can we combine these two seemingly disparate categories?
This normally involves a two-step process. Most businesses will first engage with their clients in the virtual world through email updates, social media posts, blogs and website information inorder to build awareness. Should a prospect request more details then this is when offline marketing activities can come into play.
By targeting only those individuals who have shown an active interest in you product/service offerings, you will limit your overheads while simultaneously focussing on hot leads/prospects.
The Power of Touch
We should never forget that physically holding a brochure, business card or proposal actually cements a certain realism that the virtual world can’t really match. This results in several benefits including:
- More faith in your company to deliver the goods
- A “real” aspect to your product or service offering.
- A client-centered approach which engenders loyalty
In theory, sending physical marketing information will normally occur before a final sale and should always be associated with existing clients. If you take advantage of the synergy between offline and online marketing techniques, you have just doubled your chances for success!
We can help you bridge the gap between offline and online marketing inorder to infuse both for maximium impact and ROI. To find out more, contact one of our team members by phone on (071) 931 1510, or email us at firstname.lastname@example.org