Bridging the Gap Between Offline and Online Marketing

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One of the most important factors that your business has to take into account is the relationship between offline and online marketing. In essence, these need to be approached as a single concept as opposed to being addressed seperately. So, you can think of this relationship as two sides of the same coin. How can[…..]

SEO Trends in 2015 – Part 2

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In the first part of this feature we made a number of predictions for SEO Trends in the coming year. These  included the increasing importance of user experience in determining organic rankings, the importance of optimizing your website for mobile devices and of course avoiding use of black hat tactics at all costs. In this feature[…..]

SEO Trends in 2015 – Part 1

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Another year is over and this internet thing doesn’t seem to be going anywhere. So we thought it would be helpful to provide some tips on the best SEO Trends tactics to remain visible online in 2015 over the next couple of weeks. User Experience (UX) will come to the fore This one has slipped under[…..]

The Need for Website Speed

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  How you ever visited a website and had to wait an eternity for the webpage to load? What did you do when the seconds kept on ticking and ticking? The majority of people will lose patience and move on to another website. And unless you have the patience of a saint that’s what you’ll[…..]

How to Generate Ideas for Your Blog

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You will learn how to :- Create ideas that you can develop over time Research subject matter before writing Build up a clear picture of your target audience Formulate a content schedule and stick to it Perform regular quality blogging in order to increase website traffic Every content writer has faced the same problem many[…..]

Web Design 101: Sourcing Images for Your Website

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  Sourcing Images for Your Website. Marketers have known for a long time that images play a key role in getting user engagement. In fact, articles that contain images have 94% more total views on average than articles without. Knowing this fact is one thing but sourcing the images and ensuring that they are high[…..]

Web Design 101: How to Develop your Website Sitemap

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You may have noticed that we just launched chapter 2 of our digital marketing hub, Web Design and Development Strategy. The chapter details how to scope, develop and launch a web design and web development project. This blog post looks at one of the chapter’s topics in more detail, website sitemaps. What is a sitemap?[…..]

10 Lead Generation Ideas to Energise Sales

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 Want to generate more leads for your business? Every year companies are allocating more and more of their marketing budget to digital marketing. When digital marketing strategies aren’t focused the budget can easily drain away without companies getting a return on investment. But when digital marketing strategies are researched and documented correctly they can deliver[…..]

Domain Names Explained

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DOMAINS EXPLAINED Domain names are the name of your website URLs (Uniform Resource Allocator) are files (typically pages) on the site Domain names are an important marketing tool It’s important to have Top Level Domains Constructing a good domain name is vital What is a Domain Name? .org, .com, .net, what is in a (domain)[…..]

Digital Strategy Guide 2014: Content Marketing

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Overview Content marketing can help with brand building, increasing traffic to a website and assist conversions. Knowing your target market will better inform your content marketing strategy. Measuring the success of your content marketing will help guide any future strategies. Welcome to part three of our digital marketing strategy guides where we give you practical[…..]