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Do I need a Mobile Site or Responsive Site?

Do I need a Mobile Site or Responsive Site?

Do I need a mobile site, a responsive site? This is a question that many clients have recently asked us. The short answer is yes you do! With on average 50% of Irish/UK searches being carried out via mobile devices ,  paying close attention to the user experience and...
Google Plus for your B2B Marketing Strategy

Google Plus for your B2B Marketing Strategy

If you’re running a B2B business, you’ve probably noticed that most social media networks aren’t as effective at getting to your target audience as say the likes of LINKEDIN? More often than not,  businesses use  popular social networks out there as a means of...
Short Term Digital Marketing Strategies

Short Term Digital Marketing Strategies

Short Term Digital Marketing Strategies can reap immediate rewards     A typical new client may request a strategic web audit &  review, brand realignment,  training workshops, redesign of their website,a  traffic generation plan, a conversion plan and a...
The 3 Building Blocks of Online Branding

The 3 Building Blocks of Online Branding

From a marketing point of view, you may think of your unique branding as a visual “billboard” which is meant to convey the mission of your company. Maybe you are hoping that this brand “billboard” will even entice your visitors to request more information?...
Bridging the Gap Between Offline and Online Marketing

Bridging the Gap Between Offline and Online Marketing

One of the most important factors that your business has to take into account is the relationship between offline and online marketing. In essence, these need to be approached as a single concept as opposed to being addressed seperately. So, you can think of this...
SEO Trends in 2015 – Part 2

SEO Trends in 2015 – Part 2

In the first part of this feature we made a number of predictions for SEO Trends in the coming year. These  included the increasing importance of user experience in determining organic rankings, the importance of optimizing your website for mobile devices and of...